Book Description "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and ...(展开全部)

From Socrates to Thoreau, most philosophers, moralists, and religious leaders have seen frugality as a virtue and have associated simple living with wisdom, integrity, and happiness. But why? And are they right? Is a taste for luxury fundamentally misguided? If one has the means to be a spendthrift, is it foolish or reprehensible to be extravagant? In this book, Emrys Westacott...(展开全部)

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and...(展开全部)

In the spirit of Alvin Toffler’s Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, ap...(展开全部)

"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." - Lisa Gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in ...(展开全部)

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility o...(展开全部)

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a co...(展开全部)

【美】安妮塔•埃尔伯斯（Anita Elberse） 哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。 安妮塔•埃尔伯斯深入华纳兄弟、二十一世纪福克斯公司、大中央出版社、索尼、YouTube等IP产业运营公司的内部，取得大量真实的故事与案例，公开第一手资料，揭秘爆款背后的秘密。

A one-of-a-kind book that shows you how to cash in on the latest investing trend--short selling "The Art of Short Selling is the best description of this difficult technique."--John Train, Train, Thomas, Smith Investment Counsel, and author of The New Money Masters "Kathryn Staley has done a masterful job explaining the highly specialized art of short selling. Her approach to...(展开全部)

In "The Future of the Image", Jacques Ranciere develops a fascinating new concept of the image in contemporary art, showing how art and politics have always been intrinsically intertwined. Covering a range of art movements, and thinkers such as Foucault, Deleuze, Adorno, Barthes, Lyotard and Greenberg, Ranciere argues that contemporary theorists of the image are suffering from ...(展开全部)